Replace habit with thinking

Both in business and our personal lives we are all guilty of continuing with a behaviour we know is both wasteful and damaging. We become weirdly trapped by our own history, reluctant to challenge the main reason for our predictability -which often come down to - that’s the way we have alway done it.

Why not pick one thing you are unhappy with regarding how your business operates and have close look at what you could do differently. If you annually produce a company brochure lets revisit how well the last version performed. Who was it sent to? How was the mail out followed up? What do the sales people think about it? Did it make money?

Marketing and sales is about customer acquisition and retention so if the brochure is not delivering on these 2 criteria it is time to think about the content, how it is being distributed and ultimately if it is the right tactic to generate more revenue.

By constantly re-thinking old habits we can embed a challenging culture in the business that helps a business driven by continuous improvement.