Think about it, if you knew how to sell things profitably online why would you bother developing sites for other people? It is because well designed websites are just part of what is needed online? So instead of updating your Twitter feed or adding a pithy post to your Facebook page please have a think about your company's website and whether it is doing the job you hoped for. Fundamentally, is it making you money either by selling things or creating new customer enquiries?
The purpose of any businesses website is simple. Firstly, you want it to attract the right visitors, secondly the site content needs to engage people sufficiently to encourage them to purchase your products or encourage them to give you a call. If you are running Google Analytics you can obtain this information in minutes.
In my experience the best approach is to look at your site one page at a time and assess whether all the pages on your current or planned site have a clear purpose. Websites are just a collection of pages and Google ranks pages not websites so thinking why a page deserves to be on your site is a good place to start. We spend hours pondering visual routes, graphical languages and photographic styles but sometimes forget to think what a piece of content is actually meant to achieve. Just because it was in the last brochure you had printed is not sufficient justification.
You and your business have a personality. Does this come across on your website? Also, please think carefully about over using stock photography that bears no reflection on who you are and what you offer. If your business is not comprised of an ethnically diverse mix of very beautiful people then why give this impression online?
So before you set off and experiment with re-marketing, social media and online advertising why not spend a little time thinking about how your website is performing and how accurately it represents what your business is actually about. So think less about the aesthetic and more about personality.
So before you set off and experiment with re-marketing, social media and online advertising why not spend a little time thinking about how your website is performing and how accurately it represents what your business is actually about. So think less about the aesthetic and more about personality.
Originally published at http://8020thinking.tumblr.com/post/45993907080/why-arent-all-web-designers-millionaires
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